OFf & Running! PR lessons from a Web Series Wrap Party

Last weekend, I had the pleasure of attending a wrap part for a HILARIOUS new web series that a friend of mine is producing called “Off & Running”.

It is set to launch this summer and it is so good, I would be remiss to not give it a proper plug: Check out the “OFf & Running” Facebook Fan Page here!

But putting the show’s damn good acting and writing aside, they have some serious grassroots PR happening over there, too, which really got my wheels turning.  Most of the action is happening on their Facebook Fan Page, where the “likes” keep on coming thanks to the trivia questions, teasers and behind-the-scenes photos being churned out almost daily.  And all this before the show has even officially launched!

I was so impressed, it made me think about how other, massively huge, big budget productions like, oh say, The Hunger Games, was able to use these very same marketing tools to build a massive following before the film was even released (and has now secured the #1 spot at the box office four weeks and counting.)