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Posts from the ‘Personal Branding’ Category

Getting Down to Business (Cards) Part 1

Why bother getting a business when you can just get the cards?

Well, not quite my point, but sort of where I’m going with this post. This is actually what a friend of mine jokingly said when he heard I was ordering a new batch of  cards to promote my PR services to future clients. Business cards I argued, (or “calling cards” to the old school crowd), are absolutely necessary for anyone looking to promote themselves, their brand and their services to the world. Even if a bona fide “business” isn’t quite ready to go.  Consider the following:

  • Even if you’re perfectly content in your current job, it never hurts to have something in your back pocket (literally, in this case) to hand to someone featuring your services independently, should opportunity strike.
  • Even in this digital age, business cards are still the most direct way to communicate your brand to others while giving them something to remember you by.
  • Not a graphic designer? No problem. DIY business cards have never been easier or more affordable. In fact, a cool 20 bucks should get you off and running with a tall stack of high-quality, professional cards.
  • With literally hundreds of resources out there to guide you through everything from the card stock to font size, it’s nearly impossible to screw up.  

Added bonus, having your own cards is a wonderfully empowering and confidence-boosting way to tell the world you’re ready for what’s next. When dreaming big, sometimes it’s those little tangible markers along the way that help remind us that we have the power to make our dreams reality.

While I wrap up Part 2 of this post (which will include a complete list of my fav business card sites and pricing options), if you’ve got any business card tips, tricks or insights of your own, please share!

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6 Pages You’ll Want to Dogear in “The New Relationship Marketing”

Here goes my first book review. I’m starting off with Mari Smith’s latest book: The New Relationship Marketing, which is an awesome read on personal branding and social media.

I first picked up a copy a couple of weeks ago at my local library (because I still go to the library), but about half way through, overwhelmed by the urge to start underlining sections and dogearing pages, I returned it, ordered my own on Amazon, and have kept it in reaching distance of my desktop pretty much ever since.

Although Mari’s social media focus is slightly different from mine, and maybe different from yours, (she isn’t one for daily blogging, for instance, but she can be found on Twitter and Facebook everyday, where she has amassed a following of thousands and thousands of people), her book has plenty of useful tips for anyone looking to expand their online presence. Read more

Wednesday Updates, Headshot Tips and More…

Good news on all fronts. While a few projects have kept me a little too busy to blog this week, I do have a couple exciting updates to share:

  • Update #1: Discovered that highly recommended photographer/college student was not ignoring my emails after all, overwhelmed (as I had imagined) by my enthusiasm. She simply hadn’t seen them. Confirmed this week that I had the wrong email address for her all along. I have since resent all of my ideas to her and have received an encouraging and equally enthusiastic response back. Photo shoot booked for next week!

(In honor of my ongoing quest for headshots, check out some great headshot-taking tips that I stumbled across here. One of my favs: the darker your suit, the more powerful you appear! And another: No matter what, make sure you don’t wear too much purple!) Read more

Holy Headshots!

This is my first blog post and it is dedicated to an increasingly vital, albeit perhaps unexpected, personal branding tool: The headshot.

First of all, is it just me or does it seem like everybody’s now getting them done? In the past couple of years, I have seen them on resumés (I admit, “who does this guy think he is??” may have been my first reaction) and on the Facebook profiles of friends not even remotely connected to the entertainment industry (when did candid shots become so passé?) Sure, headshots may have always been important to PR, but for various reasons I have never felt compelled to get on that train. Until now.

Let me jump in now and clarify that I’m going extremely low-budget for this first run. I have decided this is the best route for me, since I want to see what I’m in for before I make a big investment, and this first investment will be made entirely out-of-pocket.

So, while I still think quality headshots are a worthwhile investment for any PR pro, (for an “executive” headshot, expect to pay $350-$450) I’ll be shelling out 50 bucks next week to get mine done by a college student who came highly recommended. I’ve already emailed her several samples of headshots that I came across and liked, thoughts on backgrounds, lighting, and detailed questions about this $50 package I’ve purchased. She has yet to respond to any of my emails. A bumpy start, but I’m not sweating it. Read more

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