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Posts from the ‘Entertainment’ Category

What We’re Watching Now: Racial Insensitivity?

A string of stories have been cropping up lately about racial insensitivity in the media. Here is a rundown of the three most recent incidents that come to mind, thanks in no small part to the NPR segment I just listened to:

1. After 23 seasons of rose ceremonies, ABC’s “The Bachelor” has never casted a person of color, according to a class action lawsuit filed against the network this week. (To clarify, I believe they’re just referring to the starring bachelor or bachelorette.)

2. Acura looked to cast a  “nice looking, friendly. Not too dark” actor to play alongside Jerry Seinfeld in their last Superbowl commercial. Acura has apologized, but interestingly, hasn’t promised to not discriminate in future ads.

3. A Burger King commercial featuring Mary J Blige singing for their new chicken wrap went viral this week, spurring criticism that the ad perpetuates harmful racial stereotypes. Burger King has since pulled the ad. Read more

OFf & Running! PR lessons from a Web Series Wrap Party

Last weekend, I had the pleasure of attending a wrap part for a HILARIOUS new web series that a friend of mine is producing called “Off & Running”.

It is set to launch this summer and it is so good, I would be remiss to not give it a proper plug: Check out the “OFf & Running” Facebook Fan Page here!

But putting the show’s damn good acting and writing aside, they have some serious grassroots PR happening over there, too, which really got my wheels turning.  Most of the action is happening on their Facebook Fan Page, where the “likes” keep on coming thanks to the trivia questions, teasers and behind-the-scenes photos being churned out almost daily.  And all this before the show has even officially launched!

I was so impressed, it made me think about how other, massively huge, big budget productions like, oh say, The Hunger Games, was able to use these very same marketing tools to build a massive following before the film was even released (and has now secured the #1 spot at the box office four weeks and counting.) Read more

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