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Getting Down to Business (Cards) Part 1

Why bother getting a business when you can just get the cards?

Well, not quite my point, but sort of where I’m going with this post. This is actually what a friend of mine jokingly said when he heard I was ordering a new batch of  cards to promote my PR services to future clients. Business cards I argued, (or “calling cards” to the old school crowd), are absolutely necessary for anyone looking to promote themselves, their brand and their services to the world. Even if a bona fide “business” isn’t quite ready to go.  Consider the following:

  • Even if you’re perfectly content in your current job, it never hurts to have something in your back pocket (literally, in this case) to hand to someone featuring your services independently, should opportunity strike.
  • Even in this digital age, business cards are still the most direct way to communicate your brand to others while giving them something to remember you by.
  • Not a graphic designer? No problem. DIY business cards have never been easier or more affordable. In fact, a cool 20 bucks should get you off and running with a tall stack of high-quality, professional cards.
  • With literally hundreds of resources out there to guide you through everything from the card stock to font size, it’s nearly impossible to screw up.  

Added bonus, having your own cards is a wonderfully empowering and confidence-boosting way to tell the world you’re ready for what’s next. When dreaming big, sometimes it’s those little tangible markers along the way that help remind us that we have the power to make our dreams reality.

While I wrap up Part 2 of this post (which will include a complete list of my fav business card sites and pricing options), if you’ve got any business card tips, tricks or insights of your own, please share!

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One Comment Post a comment
  1. Maurice Hagarty #

    There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space as possible on it. People should be able to access the necessary information immediately.;

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    April 8, 2013

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