Why bother getting a business when you can just get the cards?
Well, not quite my point, but sort of where I’m going with this post. This is actually what a friend of mine jokingly said when he heard I was ordering a new batch of cards to promote my PR services to future clients. Business cards I argued, (or “calling cards” to the old school crowd), are absolutely necessary for anyone looking to promote themselves, their brand and their services to the world. Even if a bona fide “business” isn’t quite ready to go. Consider the following:
- Even if you’re perfectly content in your current job, it never hurts to have something in your back pocket (literally, in this case) to hand to someone featuring your services independently, should opportunity strike.
- Even in this digital age, business cards are still the most direct way to communicate your brand to others while giving them something to remember you by.
- Not a graphic designer? No problem. DIY business cards have never been easier or more affordable. In fact, a cool 20 bucks should get you off and running with a tall stack of high-quality, professional cards.
- With literally hundreds of resources out there to guide you through everything from the card stock to font size, it’s nearly impossible to screw up.
Added bonus, having your own cards is a wonderfully empowering and confidence-boosting way to tell the world you’re ready for what’s next. When dreaming big, sometimes it’s those little tangible markers along the way that help remind us that we have the power to make our dreams reality.
While I wrap up Part 2 of this post (which will include a complete list of my fav business card sites and pricing options), if you’ve got any business card tips, tricks or insights of your own, please share!
Sometimes all there is left to do is keep calm and carry on.
overused british slogan pearl of wisdom is a lesson I painfully learned two weeks ago, when I touched down in beautiful Paris, only to discover that my trusty laptop had died on the way over, killed by a ruthless virus. Suddenly, my Tour de France had turned into my very own 20-day digital detox (eeek!) that promised bleak and sad days of no blogging, emailing, Facebooking, or Tweeting in sight.
Putting my short but ugly withdrawal period aside, unplugging for a few days turned out to be pretty great. Cut off from my cyber world, I was able to explore the big, beautiful world of Paris completely distraction (and deadline) free. So, while being able to blog or email the occasional “Bonjour from Paris!” message to loved ones would have been nice, I am grateful to that little virus that forced my laptop closed.
As my first post back in the States, I figured the best way to start was by sharing a few pics from my dreamy Parisian vacay (posted after the jump.) Hope you enjoy them! Read more
Today is the day my
baby brother (he’s 27) will tuck away his college degrees and a resume that lists his experience working for the likes of the U.S. District Attorney and swanky PR firms, to begin work on a whale watching/scuba diving tour boat in Maui. Cue the tears from the overprotective big sister.
Meet my brother Kenny.
Interestingly (maybe expectedly), every guy I share this with is consumed with immediate envy and awe. I get it. With 10 years of lifeguarding under his belt (a part-time job in college, and then again in grad school), and with his insatiable love for both water and people, I can’t imagine a more perfect adventure for my little brother to take on.
In the midst of all the going away festivities held last weekend in his honor, I started to think about the kind of courage it takes to embark on a new adventure. Nevermind making a life-changing decision your family may not have expected (ahem, like moving to an island.) The key, I’m learning from my brother, is to simply follow your heart. Because when it’s all said and done, these are the adventures that will bring us closer to our purpose. As I write this, I am reminded of what Chris Brogan had to say on the topic of courage a few months back: Read more
Chances are, if you’re still writing press releases with just the media in mind, you’re missing out on one of the most effective ways to communicate directly with your consumers. In today’s virtually connected world, direct-to-consumer press releases have never been more
popular critical. Sure, a few traditionalists out there will argue that press releases should still be written strictly for the press (I’m talking to you, Steve Rubel), but I solidly back the likes of David Meerman Scott in this debate, who argues that in today’s market, great content is valuable no matter what the medium. Combine this theory with the fact that more and more people are ditching newspapers to find their news online, and you have one strong case for creating direct-to-consumer news within the digital space.
Your readers will rejoice over snappy new press releases written just for them!
Added bonus: if you follow a few simple steps (like thinking like a reporter), and have a distribution plan in place that utilizes social media along with a more traditional wire service, (the search engine optimization of most big-name wire services still can’t be beat. I’m a fan of PR Newswire but there are tons to choose from), your press releases can easily get more online exposure than anything printed in your local daily.
In fact, I’m such a believer in the direct-to-consumer press release that over the next couple of weeks, I’ll be scouring my online resources and surveying friends to collect the best tips I can find for writing a knockout press release your consumers will love! Stay tuned.
Inspiration is all around us. Like Mitch Joel writes, “you are being inspired all the time.” The trick is to catch the moment and not be afraid to express yourself, no matter how small or silly an idea might seem. As I move from my PR agency work to something more independent, I find myself surrounded by inspiration like never before. It is as though this new journey is helping me see life in a new way. Sure, there are times when I hesitate, doubt or dismiss an idea, but when that happens, I hear a familiar voice inside my head that reminds me there is nothing to fear. I’m pretty sure that voice belongs to my Mom, telling me, as she has ever since I very little, that we’re on this earth to follow our dreams. Don’t waste the opportunity.
When inspiration struck my Mom a few years ago (right around the same time the cancer did), she didn’t waste a moment to take a leap of faith and learn something completely new. For her, this was learning how to paint. Read more
Working in PR can be straight up cray. From missing meals to missing sleep, there can be a lot of sacrifice in this 24/7 job. While I’ve always loved a fast-paced environment, lately I’ve been feeling the effects of going on nearly 10 years in the business (wow, time flies!) without much work/life balance. When a colleague jokingly referred to my recent dip in energy as “battle fatigue,” I knew it was time for me to step it up and get a better handle on my health and wellness.
Although I do plenty to recharge after long stretches of intense, no-nonsense work (surfing vacays are my favorite…shout-out to my peeps at Swellwomen), I’ve recently been inspired to work on the little, daily bad habits that can keep life complicated and stressful. In case you’re feeling the need for a similar boost, here are 5 simple steps worth trying: Read more